Combine a Treehouse, the Transformers and Speed Racer
Blockdot developed an onine racing game to promote Lunchables brand products. In the game, the player selects a track and two transformations he thinks will help on the track.
Each track had a number of different "shortcuts" that players could use to shave valuable time off the clock. However, they could only take the shortcut if they were equipped with the appropriate Treehouse Transformation.
This was a multiplayer game that included the use of a "code entry" system to unlock more transformations from product codes aquired on Lunchables packaging.
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