Super Stars
Most of the videos I created at Donruss were entirely product focused. But when Donruss released their new card set "Super Estrellas", the first ever baseball card set in Spanish, they held an event at the local Boys and Girls Club to give out some packs for the kids to sample.
For those in the sports card industry that say kids don't care about sports cards anymore. Take a good long look on the faces of these kids as they open their packs.
It's not that kids don't care about sports cards these days, it's that kids can't AFFORD a pack of 5 cards for $5. Much less a pack of 3 cards for $100 (yes, that's one-hundred).